Customer Loyalty, Connections and Convergence – 12/06/06

Entry Level Knowledge Management

Preliminary Questions to consider:

What are you selling? - Who is your market?

Where is your market – How big is your vision?
(Every telephone and cable outlet on the planet is a potential gateway)

Technical Distribution Infrastructure – Tools and Resources:

Client Side Email – Mailing Lists – Text - HTML

Website – Forms – Database – Multi-Media

Automated Server Based Systems – Opt-in Follow up Auto Responders
Demo Subscription Page

Data capture systems – Reporting

Alliances with other mailing list owners

Tracking Marketing Campaigns

Who will manage this process?
 

The Message and Benefits

Questions to consider:

What format are you considering? Text, Graphics, Audio, Video

(The Psychology of Advertising)

What motivates your clients to buy your product, service or idea?

How often do you connect with your clients?

Providing Value (What’s in it for me?) and Up-selling

Media Links
 

Quality Control Tracker - KM Refinery
Copyright 2004 - 2006
Hal Tipper - YesTV Interactive